Time for Facebook Conversation School

I am back from a wonderful week with my wife in Bonaire (a small island just North of Venezuela).   If you have never been to Bonaire, I highly recommend it.   It is a small island with no big hotel chains or American fast food joints (I heard there was a KFC, but we never saw [...]

Use your space on Facebook

This weekend I took my two sons to a boy scout regional event called "Peterloon".  Peterloon is a Boy Scout event that is held once every two years.  This year there were over 6,000 people from around the country for a weekend of camping and fun.  The camp sites are not that big, so we [...]

Is your marketing all wet?

This weekend was my son Jake’s 13th birthday.  Jake wanted me to make a Slip ‘N Slide on the hill in our backyard.  So I went to Home Depot and bought a sheet of thick plastic that was 10 feet wide and 100 feet long.   I took it home and rolled it out on [...]

Get Listed In Google’s Small Business Center

Google is working very hard on enabling local searches. You see, when you want to order pizza and you search for pizza online, you don’t really care about pizza being served in another state. You want to know what’s available locally. This is called a local search and Google is trying their [...]

How To Write A Good Headline

Shopping for a some new clothes? Interested in a new restaurant? Maybe needing to get some groceries?
Whether we are actively searching for a given product or not, we tend to form our opinions and make decisions based, at least in part, on the marketing messages we receive about them.
Here’s the thing…
Did [...]

An Amazing View Into The Future

Watch this video, it will give you a glimpse into the future of small business advertising.

In the not too distant future, you will be able to send your marketing message out to people over TV, Radio and on the internet right from your computer. You will be able to bring your message directly to [...]

How To Be Engaging On Facebook

Why do respectable adults post their mundane, boring comments on Facebook for everyone to see? Don’t they realize they are driving their friends and potential customers away?
It happens every day… I log on to Facebook looking to share some pertinent thoughts, check up on the happenings of some close friends,  and engage some potential [...]

Do you leave your house unlocked at night?

You may lock your house at night, but many of us are leaving our online accounts virtually unlocked in a world full of really bad crooks by using common or easy to hack passwords.  Over the past few weeks some of my best friends have had their online accounts (Facebook, gmail, hotmail and more) broken [...]

How to GET More Marketing Done

Learn how you can get more marketing done by following the simple GET principle.

Goal – Your marketing needs a goal. What is the one thing do you want your target customer to do when they see your marketing. If you can not tell me the one thing the customer should do, then you [...]

Attract Customers With Good Headlines

I was in my sunroom this Sunday reading the local Sunday paper. Like everyone else, I scan down through the headlines and pictures to decide what article to read. After thumbing through the entire first section, I did not pick out one article to read! I was shocked. This was the first time in 30 years where I did not find at least on article of interest in the first pass.

What on earth happened? Is the world at peace? Is there not a rock star divorcing someone or some crazy postal worker gunning someone down?

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