What is your Kung Fu Fighting song?

On Saturday I took my 9 year old daughter, Clare, to a Father / Daughter dance. We dressed up and went out to dinner before the dance. My little princess was adorable.

On the way to the dance, I asked Clare what our song should be. A special a song that only she and I would know. A song that means something to both of us. A song that will remind me of her years later.

She looked up and without hesitating said

Kung Fu Fighting

In case you don’t remember, Kung Fu Fighting was release in 1974 and it’s a lot of fun! Last year they played Kung Fu Fighting at the Father / Daughter dance and we had a lot of fun dancing to it (crazy kung fu moves and all).

The amazing thing is we have not heard that song in over a year. But Clare remembered it! That song was stored away in her mind along with lots of memories of a fun evening with her father.

So our song is Kung Fu Fighting – ha chop (got to get the moves going).

What does this have to do with your business? Lots!

What is your Kung Fu Fighting Song?

Do you have a unique angle, a service that no one else has? A signature “product” or way of doing things that no one else does?

If you want to stand out of the crowd and spur on word of mouth marketing, then you need your own version of Kung Fu Fighting. You need something that makes you different from everyone else.

I often tell my clients to take out the yellow pages. Write down every word that your competition uses to define their company (on time, quality, trusting, etc.). This is your list of everything that you should not make your Kung Fu Fighting song.

Think about something different you can do that your clients will remember a full year after seeing you. Something that they will want to talk about. Something that gets you noticed.

Get out of your box, don’t be like everyone else. Stand out, be different. Not only is it a lot more fun, but it is more effective!

Dedicated to your success.

Greg Pitstick (aka Bruce Lee) & Bill Brown